Five ways to boost your internal communications creativity

I couldn’t believe what I was hearing. My good friend, former colleague and internal comms expert was telling me she wasn’t creative. We talked it over and proved her wrong. We discussed many projects that demonstrated her creativity: from developing breakthrough internal communications strategies to hosting a mermaid-themed birthday party for her four-year-old that looked like it was planned by Martha Stewart. She soon realized that creativity was one of her major strengths. I wonder how many of our fellow communicators are in the same boat. If you work in internal communications, we often echo Rosie the Riveter, assuring our leadership “We can do it!” We are exceptional executors. It’s not that we’re unduly modest. We’re busy as hell, and many of us often forget or don’t stop to consider our own creativity. So how do we recognize and promote creativity within internal communications? Here are five suggestions: Use less corporate jargon. If we only did one creative, bold thing, just eliminate those words we know we shouldn’t use: utilize, leverage, world-class, impactful and synergize, to name a few. Be brave in pushing back on leaders who demand to use this type of language. And then write like real people talk. Your employees will listen. Write more intriguing headlines. David Ogilvy reminds us that, on average, five times as many people read the headline as your body copy. So give headlines some love. Write them in an honest, inviting and interesting way. And then make sure your copy delivers on the promise of that intriguing headline. Have a more creative purpose. We often get so caught up in being...